Canada · 
Who invested in Upfront?
Upfront's investors include M Ventures, Y Combinator and Reach.
20242025
$500KPre-seed$2.5MSeed$10MPre-seed
Canada · Pre-seed startup
Who invested in Upfront
Funding summaryUpdated 26 Oct 2026
$13Mraised across 3 rounds since 2023, from 3 sources
$500KPre-seed$2.5MSeed$10MPre-seed
- Latest round
- Pre-seed, $10MOct 2025
- Step-upi
- 4×
- Investors
- 3
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Pre-seed, $500K Apr 2023
- Biggest round
- $10M Pre-seed · Oct 2025
- Usual gap between rounds
- 18 months the median of 2
The rounds
- Oct 2025
- Sept 2024
- Apr 2023
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Everyone who backed them
Missing a round, or an investor who was in one? Tell us.
Also claim to have backed them
This firm lists Upfront as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.
Quick answers about Upfront
How much has Upfront raised?
Upfront has raised $13M across 3 rounds since 2023.
When did Upfront last raise?
Upfront's most recent round was a Pre-seed of $10M in Oct 2025.
What was Upfront's biggest round?
Its most recent round, $10M in Oct 2025, is also its largest on record.
Who backed Upfront first?
Upfront's first round on record, in Apr 2023, was backed by Y Combinator.
What stage is Upfront at?
Upfront's latest named round is a Pre-seed, in Oct 2025.
Where is Upfront based?
Upfront is based in Canada.
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