Sweden · Funded startup

Who invested in Universal Avenue

3 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

IT Services

Funding summaryUpdated 26 Oct 2026

$13Mraised across 3 rounds since 2014, from 3 sources

$2.0MSeed$5.0MSeed$6.0MRound
Latest round
Round, $6.0MNov 2018
Step-upi
1.2×
Investors
5
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015201620172018
$2.0MSeed$5.0MSeed$6.0MRound
First round
Seed, $2.0M
Jun 2014
Biggest round
$6.0M
Round · Nov 2018
Usual gap between rounds
3.3 years
the median of 2

The rounds

  1. Nov 2018
    Round$6.0M1 new
    • MOOR Capital

    Reported by Tech.eu

  2. Sept 2015
    Seed$5.0M3 new1 returning

    From a historical funding record

  3. Jun 2014
    Seed$2.0M1 new

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2014Seed2015Round2018MoorSalesforce VenturesNorthzoneKaj HedMOOR Capital

Everyone who backed them

MoorFamily office2rounds
Salesforce VenturesCorporate VC1round
NorthzoneVC firm1round
Kaj HedAngel1round
MOOR Capitalno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Universal Avenue as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

Brightly VenturesVC firmPer its own site

Quick answers about Universal Avenue

Who invested in Universal Avenue?

Universal Avenue's investors include Moor, Salesforce Ventures, Northzone, Kaj Hed and MOOR Capital.

How much has Universal Avenue raised?

Universal Avenue has raised $13M across 3 rounds since 2014.

When did Universal Avenue last raise?

Universal Avenue's most recent round was an Undisclosed round of $6.0M in Nov 2018.

What was Universal Avenue's biggest round?

Its most recent round, $6.0M in Nov 2018, is also its largest on record.

Who backed Universal Avenue first?

Universal Avenue's first round on record, in Jun 2014, was backed by Moor.

What stage is Universal Avenue at?

Universal Avenue's latest named round is an Undisclosed round, in Nov 2018.

Where is Universal Avenue based?

Universal Avenue is based in Sweden.

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