Canada · 
Who invested in Unata?
Unata's investors include MaRS Investment Accelerator Fund, Mantella Venture Partners, Golden Triangle Angel Network and Aimia.
201320142015
$1.5MSeed$1.2MSeed
Canada · Seed startup
Who invested in Unata
Funding summaryUpdated 26 Oct 2026
$2.7Mraised across 2 rounds since 2013, from 2 sources
$1.5MSeed$1.2MSeed
- Latest round
- Seed, $1.2MJan 2015
- Biggest round
- $1.5MSeed · Jan 2013
- Investors
- 4
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Seed, $1.5M Jan 2013
- Biggest round
- $1.5M Seed · Jan 2013
- Between rounds
- 2 years from the last two
The rounds
- Jan 2015Seed$1.2M1 new1 returning
From a historical funding record
- Jan 2013Seed$1.5M3 new
From a historical funding record
Founders and team
From Unata's own website: 1 founder, 11 on the team.
Lily SarafanCo-founder and Executive Chair of TheKey
- Chris RogersChief Executive Officer and Chairperson
- Mary Beth LaughtonPresident and CEO of REI
- Anirban KunduChief Technology Officer
- Emily ReuterChief Financial Officer
- Laura JonesChief Marketing Officer
- Morgan FongChief Legal and Global Affairs Officer
- Ryan HamburgerChief Commercial Officer
- John AdamsVP, Head of Product
- Michael McLernonVP, People
- Tom MaguireVP, Head of Operations
- Ali MillerGeneral Manager of Advertising
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Everyone who backed them
Missing a round, or an investor who was in one? Tell us.
Also claim to have backed them
These 2 firms list Unata as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.
Quick answers about Unata
How much has Unata raised?
Unata has raised $2.7M across 2 rounds since 2013.
When did Unata last raise?
Unata's most recent round was a Seed of $1.2M in Jan 2015.
What was Unata's biggest round?
Unata's largest round on record is $1.5M (Seed), in Jan 2013.
Who backed Unata first?
Unata's first round on record, in Jan 2013, was backed by MaRS Investment Accelerator Fund, Mantella Venture Partners and Aimia.
What stage is Unata at?
Unata's latest named round is a Seed, in Jan 2015.
Where is Unata based?
Unata is based in Canada.
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