United States · Series B startup

Who invested in Traackr

6 rounds we have observed, with the one investor named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Internet

Funding summaryUpdated 26 Oct 2026

$13Mraised across 6 rounds since 2011, from 6 sources

$410KVenture$1.0MSeries A$557KDebt$1.5MSeries A$261KVenture$9.0MSeries B
Latest round
Series B, $9.0MApr 2018
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Investors
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See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20112012201320142015201620172018
$410KVenture$1.0MSeries A$557KDebt$1.5MSeries A$261KVenture$9.0MSeries B
First round
Venture, $410K
Apr 2011
Biggest round
$9.0M
Series B · Apr 2018
Usual gap between rounds
10 months
the median of 5

The rounds

  1. Apr 2018
    Series B$9.0M1 new
    • Workhorse Capital/ You & Mr Jones

    Reported by FinSMEsSEC filing: $6.3M sold, first sale Dec 2017

  2. Nov 2014
    Venture$261K

    No investor was named in the report.

    From a historical funding recordSEC filing: $261K sold, first sale Oct 2014

  3. Oct 2012
    Series A$1.5M

    No investor was named in the report.

    Reported by pandodaily.com

  4. May 2012
    Debt$557K

    No investor was named in the report.

    Reported by sec.govSEC filing: $557K sold, first sale Feb 2012

  5. Jul 2011
    Series A$1.0M

    No investor was named in the report.

    From a historical funding recordSEC filing: $410K sold, first sale Feb 2011

  6. Apr 2011
    Venture$410K

    No investor was named in the report.

    Reported by sec.govSEC filing: $410K sold, first sale Feb 2011

Founders and team

From Traackr's own website and the SEC filings it signed: 1 founder, 8 on the team.

Pierre-Loic AssayagCEO & Co-founderNamed on its 2018 Form D
  • Mikael GraveSenior Vice President of Engineering & Data
  • Natalie WeymouthGlobal Vice President of Sales
  • Taylor RodriguezGlobal Vice President of Customer Experience
  • Eva PapadimitriouChief Product Officer
  • Nicolas ChabotChief Partnerships Officer
  • Ramzi SabaChief Technology Officer
  • Emily DeMeloChief Financial Officer
  • David ChancogneExecutive Officer, Directori

On the board, as filediJerome TernynckRobbie Vann-Adibe

Everyone who backed them

Workhorse Capital/ You & Mr Jonesno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 5 firms list Traackr as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

LaunchCapitalVC firmPer its own site
SaaS CapitalVC firmPer its own site
Beedie CapitalPrivate equityPer its own site
You & Mr Jones Brandtech VenturesCorporate VCPer its own site
Brandtech VenturesCorporate VCPer its own site

Quick answers about Traackr

Who invested in Traackr?

Traackr's investors include Workhorse Capital/ You & Mr Jones.

How much has Traackr raised?

Traackr has raised $13M across 6 rounds since 2011.

When did Traackr last raise?

Traackr's most recent round was a Series B of $9.0M in Apr 2018.

What was Traackr's biggest round?

Its most recent round, $9.0M in Apr 2018, is also its largest on record.

Who backed Traackr first?

Traackr's first round on record, in Apr 2018, was backed by Workhorse Capital/ You & Mr Jones.

What stage is Traackr at?

Traackr's latest named round is a Series B, in Apr 2018.

Where is Traackr based?

Traackr is based in the United States.

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