United States · Series B startup

Who invested in SupplyShift

2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Cloud

Funding summaryUpdated 26 Oct 2026

$9.6Mraised across 2 rounds since 2014, from 2 sources

$235KSeed$9.4MSeries B

Latest round: Series B, $9.4MDec 2021
Step-upi: 40×
Investors: 6

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20142015201620172018201920202021

$235KSeed$9.4MSeries B

First round: Seed, $235K
Biggest round: $9.4M
Between rounds: 7.7 years

The rounds

Dec 2021
Series B$9.4M4 new
Source recordedSEC filing: $9.4M sold, first sale Nov 2021
Apr 2014
Seed$235K2 new
- Friends and Family
- Central Coast Angels
From a historical funding record

Founders and team

From the SEC filings it signed: 2 on the team.

Alex GershensonExecutive Officer, Director, Promoteri
James BarsimantovDirector, Promoteri

On the board, as filediDan LevineLoren StraubTara Norton

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2014Series B2021

HSBC

VentureSouq

Bowery Capital

Blackhorn VenturesFriends and Family

Central Coast Angels

Everyone who backed them

HSBCGrowth equity1round

VentureSouqVC firm1round

Bowery CapitalVC firm1round

Blackhorn VenturesVC firm1round

Friends and FamilyVC firm1round

Central Coast AngelsVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list SupplyShift as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.