United States · Funded startup

Who invested in SmarterHQ

4 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

MartechAdvertising & Adtech

Funding summaryUpdated 26 Oct 2026

$35Mraised across 4 rounds since 2014, from 4 sources

$7.0MVenture$7.0MDebt$8.0MSeries B$13MRound
Latest round
Round, $13MJan 2017
Step-upi
1.6×
Investors
4
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2014201520162017
$7.0MVenture$7.0MDebt$8.0MSeries B$13MRound
First round
Venture, $7.0M
Feb 2014
Biggest round
$13M
Round · Jan 2017
Usual gap between rounds
11 months
the median of 3

The rounds

  1. Jan 2017
    Round$13M1 new

    Reported by FinSMEsSEC filing: $13M sold, first sale Dec 2016

  2. Jul 2015
    Series B$8.0M1 new

    From a historical funding recordSEC filing: $8.0M sold, first sale Jul 2015

  3. Aug 2014
    Debt$7.0M1 new

    From a historical funding record

  4. Feb 2014
    Venture$7.0M1 new

    From a historical funding record

Founders and team

From SmarterHQ's own website and the SEC filings it signed: 13 on the team.

  • Bill IngramChief Executive Officer
  • Matt T. TynerVice President, Finance & Operationsi
  • Michael OsbornePresident and CEO; Board Memberi
  • David MacCallumChief Business Officer
  • Fabrizio FerronatoChief Financial Officer
  • John BatesChief Product Officer
  • Michael HoodChief Technology Officer
  • Amandine ServainVP of Marketing
  • Israel TorresVP of Total Rewards & HR Operations
  • Nabeel EbeidVP of Revenue Operations
  • Wulfric Light-WilkinsonGeneral Manager, International
  • Howard BatesChairman of the Board; Board Memberi
  • Justin T. BatesDirector of Financei

On the board, as filediDon T. CourtneyRobert T. ForlenzaSanjiv T. KalevarZak T. Ray

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Battery VenturesVC firm1round
Simon Venture GroupVC firm1round
City National BankVC firm1round
Spring Lake Equity PartnersPrivate equity1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about SmarterHQ

Who invested in SmarterHQ?

SmarterHQ's investors include Battery Ventures, Simon Venture Group, City National Bank and Spring Lake Equity Partners.

How much has SmarterHQ raised?

SmarterHQ has raised $35M across 4 rounds since 2014.

When did SmarterHQ last raise?

SmarterHQ's most recent round was an Undisclosed round of $13M in Jan 2017.

What was SmarterHQ's biggest round?

Its most recent round, $13M in Jan 2017, is also its largest on record.

Who backed SmarterHQ first?

SmarterHQ's first round on record, in Feb 2014, was backed by Battery Ventures.

What stage is SmarterHQ at?

SmarterHQ's latest named round is an Undisclosed round, in Jan 2017.

Where is SmarterHQ based?

SmarterHQ is based in the United States.

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