United States · Funded startup

Who invested in Shopatron

2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Funding summaryUpdated 26 Oct 2026

$10Mraised across 2 rounds since 2007, from 2 sources

$6.0MSeries B$4.0MDebt
Latest round
Debt, $4.0MDec 2012
Biggest round
$6.0MSeries B · Oct 2007
Investors
3
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20082009201020112012
$6.0MSeries B$4.0MDebt
First round
Series B, $6.0M
Oct 2007
Biggest round
$6.0M
Series B · Oct 2007
Between rounds
5.2 years
from the last two

The rounds

  1. Dec 2012
  2. Oct 2007
    Series B$6.0M2 new

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series B2007Debt2012Kern Whelan CapitalMultiplier CapitalRivenrock Capital

The exit

ExitBuyerPriceWhen
AcquiredVista Equity PartnersundisclosedNov 2015

From historical deal records. Wrong? Tell us.

Everyone who backed them

Kern Whelan CapitalVC firm1round
Multiplier CapitalPrivate credit1round
Rivenrock Capitalno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Shopatron

Who invested in Shopatron?

Shopatron's investors include Kern Whelan Capital, Multiplier Capital and Rivenrock Capital.

How much has Shopatron raised?

Shopatron has raised $10M across 2 rounds since 2007.

When did Shopatron last raise?

Shopatron's most recent round was a Debt of $4.0M in Dec 2012.

What was Shopatron's biggest round?

Shopatron's largest round on record is $6.0M (Series B), in Oct 2007.

Who backed Shopatron first?

Shopatron's first round on record, in Oct 2007, was backed by Kern Whelan Capital and Rivenrock Capital.

What stage is Shopatron at?

Shopatron's latest named round is a Debt, in Dec 2012.

Where is Shopatron based?

Shopatron is based in the United States.

Find investors like these

Search every investor by what they have actually funded, then narrow to your stage and market. Free.