United States · Growth startup

Who invested in ServiceNow

6 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Funding summaryUpdated 26 Oct 2026

$84Mraised across 6 rounds since 2005, from 6 sources

$2.5MSeries A$5.0MSeries B$6.0MGrowth$41MGrowth$18MGrowth$11MGrowth
Latest round
Growth, $11MMar 2012
Biggest round
$41MGrowth · Nov 2009
Investors
3
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2006200720082009201020112012
$2.5MSeries A$5.0MSeries B$6.0MGrowth$41MGrowth$18MGrowth$11MGrowth
First round
Series A, $2.5M
Jul 2005
Biggest round
$41M
Growth · Nov 2009
Usual gap between rounds
17 months
the median of 5

The rounds

  1. Mar 2012
    Growth$11M

    No investor was named in the report.

    Reported by sec.gov

  2. Feb 2012
    Growth$18M

    No investor was named in the report.

    Reported by sec.gov

  3. Nov 2009
    Growth$41M2 new

    Reported by sec.gov

  4. Apr 2009
    Growth$6.0M

    No investor was named in the report.

    Reported by sec.gov

  5. Dec 2006
    Series B$5.0M1 new

    Reported by jmiequity.com

  6. Jul 2005
    Series A$2.5M

    No investor was named in the report.

    Reported by findarticles.com

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2005Series B2006Growth2009Growth2009Growth2012Growth2012Sequoia CapitalGreylockJMI Equity

Everyone who backed them

Sequoia CapitalVC firm1round
GreylockVC firm1round
JMI EquityPrivate equity1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 7 firms list ServiceNow as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Storm VenturesVC firmPer its own site
Telos VenturesVC firmPer its own site
LingottoAsset managerPer its own site
ApSTAT TechnologiesVC firmPer its own site
PrimepulseVC firmPer its own site
Bulba VenturesVC firmPer its own site
Rigby Technology InvestmentsGrowth equityPer its own site

Quick answers about ServiceNow

Who invested in ServiceNow?

ServiceNow's investors include Sequoia Capital, Greylock and JMI Equity.

How much has ServiceNow raised?

ServiceNow has raised $84M across 6 rounds since 2005.

When did ServiceNow last raise?

ServiceNow's most recent round was a Growth of $11M in Mar 2012.

What was ServiceNow's biggest round?

ServiceNow's largest round on record is $41M (Growth), in Nov 2009.

Who backed ServiceNow first?

ServiceNow's first round on record, in Dec 2006, was backed by JMI Equity.

What stage is ServiceNow at?

ServiceNow's latest named round is a Growth, in Mar 2012.

Where is ServiceNow based?

ServiceNow is based in the United States.

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