Who invested in Reflex

3 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Developer Tools

Funding summaryUpdated 26 Oct 2026

$14Mraised across 3 rounds since 2012, from 3 sources

$375KVenture$5.0MSeed$9.1MSeed

Latest round: Seed, $9.1MJun 2024
Step-upi: 1.8×
Investors: 8

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012201420162018202020222024

$375KVenture$5.0MSeed$9.1MSeed

First round: Venture, $375K
Biggest round: $9.1M
Usual gap between rounds: 11.2 years

The rounds

Jun 2024
Seed$9.1M3 new
Source recorded
Aug 2023
Seed$5.0M5 new
Source recorded
Jun 2012
Venture$375K
No investor was named in the report.
Reported by sec.gov

Founders and team

From Reflex's own website: 2 on the team.

Optimize LaborVice President Consumer Retail
Joanna MatthyHead of Stores and Operations

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Venture2012Seed2023Seed2024

Everyone who backed them

Y CombinatorAccelerator1round

BoxGroupVC firm1round

CanaanVC firm1round

Lux CapitalVC firm1round

Abstract VenturesVC firm1round

Picus CapitalVC firm1round

Active CapitalVC firm1round

ATX Venture PartnersVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Reflex as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.