Who invested in Profitero

4 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Big Data & Analytics

Funding summaryUpdated 26 Oct 2026

$29Mraised across 4 rounds since 2010, from 4 sources

$64KSeed$980KSeries A$8.0MVenture$20MSeries B

Latest round: Series B, $20MApr 2020
Step-upi: 2.5×
Investors: 6

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20122014201620182020

$64KSeed$980KSeries A$8.0MVenture$20MSeries B

First round: Seed, $64K
Biggest round: $20M
Usual gap between rounds: 2.5 years

The rounds

Apr 2020
Series B$20M1 new4 returning
Source recorded
Jun 2014
Venture$8.0M1 new
- Polaris Partners
From a historical funding record
Dec 2011
Series A$980K2 new
- Enterprise Ireland
- Delta Partners
Reported by finsmes.com
Sept 2010
Seed$64K2 new
- Seedcamp
- Simon Murdoch
Reported by blog.seedcamp.com

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2010Series A2011Venture2014Series B2020

SVB CapitalSimon Murdoch

Everyone who backed them

SeedcampVC firm2rounds

Polaris PartnersVC firm2rounds

Enterprise IrelandGovernment2rounds

Delta PartnersVC firm2rounds

SVB CapitalVC firm1round

Simon MurdochAngel1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Profitero as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.