United States · Funded startup

Who invested in Pendo

8 rounds we have observed, with the 21 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Big Data & Analytics

Valuation: $2.6B, Mar 2026

Funding summaryUpdated 26 Oct 2026

$258Mraised across 8 rounds since 2014, from 8 sources

$1.0MSeed$1.3MRound$11MSeries A$20MSeries B$25MSeries C$100MSeries E$100MDebt
Latest round
Debt, $100MSept 2025
Investors
21 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201420162018202020222024
?Round$1.0MSeed$1.3MRound$20MSeries B$25MSeries C$100MSeries E$100MDebt
First round
Round
Jan 2014
Biggest round
$100M
Debt · Sept 2025
Usual gap between rounds
10 months
the median of 7
PendoEnterprise1 / 24Their pitch deckPendo's pitch deck, 24 slidesEach slide read for what it argues, against the decks that raised at the same stage.

The rounds

  1. Sept 2025
  2. Oct 2019
  3. Jul 2017
    Series C$25M5 new1 returning

    Reported by FinSMEsSEC filing: $25M sold, first sale Jul 2017

  4. Dec 2016
    Series B$20M1 new

    Reported by FinSMEsSEC filing: $20M sold, first sale Dec 2016

  5. Oct 2015
    Series A$11M3 new2 returning

    From a historical funding recordSEC filing: $11M sold, first sale Oct 2015

  6. Mar 2015
    Round$1.3M1 new2 returning

    From a historical funding recordSEC filing: $1.3M sold, first sale Mar 2015

  7. Nov 2014
    Seed$1.0M2 new

    From a historical funding record

  8. Jan 2014
    RoundAmount undisclosed1 new

    From a historical funding recordSEC filing: $900K sold, first sale Dec 2013

Founders and team

From Pendo's own website: 3 founders, 4 on the team.

Todd OlsonFounder/CEO
Erik TroanFounder/CTO
Rahul JainFounder/Chief Product Officer
  • Chuck KeslerChief Information
  • Jennifer KaelinChief Financial Officer
  • Saurabh SodaniChief Development Officer
  • Sheena JainGeneral Counsel and Chief People Officer

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Salesforce VenturesCorporate VC3rounds
CORE Capital PartnersInvestment firm3rounds
Sapphire VenturesVC firm2rounds, led 1
Battery VenturesVC firm2rounds
Spark CapitalVC firm2rounds
FirstMarkVC firm2rounds
General AtlanticPrivate equity2rounds
B CapitalVC firm1round
Geodesic CapitalVC firm1round
Cross CreekVC firm1round
SparkGrowth equity1round
IDEA Fund PartnersVC firm1round
ContourVC firm1round
Idea FundCompany1round
CorePrivate credit1round
Meritech Capital Partners/ Batteryno record of our own yet1round
Triangle Business Journalno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Pendo as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

Scout AnalyticsInvestment firmPer its own site

Quick answers about Pendo

Who invested in Pendo?

Pendo's investors include Salesforce Ventures, Contour Venture Partners, CORE Capital Partners, Sapphire Ventures and Battery Ventures, and 16 more on record.

How much has Pendo raised?

Pendo has raised $258M across 8 rounds since 2014. One round did not disclose an amount, so the total is a floor.

When did Pendo last raise?

Pendo's most recent round was a Debt of $100M in Sept 2025.

What was Pendo's biggest round?

Its most recent round, $100M in Sept 2025, is also its largest on record.

Who backed Pendo first?

Pendo's first round on record, in Jan 2014, was backed by Dingman Center Angels.

What stage is Pendo at?

Pendo's latest named round is a Debt, in Sept 2025.

Where is Pendo based?

Pendo is based in the United States.

Who led Pendo's rounds?

Sapphire Ventures led the Series E in 2019.

Companies like Pendo

In the same sector, and raised in the last eighteen months.

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