United Kingdom · 
What does True. invest in?
True. invests most often at Series B and Seed (57% of the rounds on record), in sectors such as Consumer Packaged Goods, B-to-c and Retail Goods.
True. highlights
- 01
2 cheques in the last 12 months
- 02
Mostly Series B and Seed: 57% of its rounds
- 03
Led 1 rounds
What they do
We work closely with our community of founders, entrepreneurs, leaders and experts from across the full consumer world, adding value to their businesses. We don’t just invest; we find imaginative ways to enable change.From their own website
- Type
- VC firm (from a list, unverified)
- Cheque size
- $100K – $3.0M as they say
- Stages
- SeedSeries ASeries B
- Sectors
- Consumer Packaged GoodsB-to-cRetail Goods
- Based in
- London, United Kingdom
- Cold pitches
- Not stated
The record
Every round we can evidence, newest first30 appearances
- 2026
1 round
- Mar
- 2025
5 rounds
- Dec
- Sept
- Aug
- Jun
- May
- 2022
1 round
- Sept
- 2021
2 rounds
- Nov
- Aug
- 2019
4 rounds
- May
- Apr
- Mar
- Mar
- 2018
10 rounds
- Nov
- Aug
- Aug
- Jun
- Jun
- May
- Apr
- Jan
- Jan
- Jan
- 2017
7 rounds
- Nov
- Oct
- Oct
- Oct
- Oct
- Aug
- Jan
An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.
The team
Named by the firm itself, on a filing, its Form ADV or its company registration11 named
DRDoug RaetzManaging Director of True Capital Strategic Income Management, LLCiFiling they signed
DRDouglas RaetzChief Executive Officer of the sole member of the ManageriFiling they signed
HGHeather GoodmanManaging Director of True Capital Strategic Income Management, LLCiFiling they signed
KBKarin BlairExecutive Officer of the sole member of the ManageriFiling they signed
MAMatthew Arthur TrumanExecutive OfficeriFiling they signed
PAPaul Andrew CockerExecutive OfficeriFiling they signed
RSRajagopalan SanthanamDesignated Partner of True North (GIFT) Sponsor LLPiFiling they signed
RDRichard David MerglerDirectoriForm ADV
TNTrue North (GIFT) Sponsor LLPPromoteriFiling they signed
TNTrue North Managers LLP represented through its Nominee Paras NayyarDesignated Partner of True North (GIFT) Sponsor LLPiFiling they signed
WJWilliam James PearsonExecutive OfficeriFiling they signed
We also hold 29 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.
What the register says
From the firm's own filings with the SEC, which it must file accurately by law
$622Mgross assets of its fundsOct 2026
5+funds on filenumbered funds in its name
Exemptreporting adviserventure or small private funds
- Legal name
- TRUE Capital LTD
- SEC number
- CRD 313542