Who invested in Omniture?
Omniture's investors include Hummer Winblad Venture Partners, Scale Venture Partners, Sorenson Capital, WPP and University Venture Fund, and 1 more on record.
United States · Venture startup
4 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.
Funding summaryUpdated 26 Oct 2026
$79Mraised across 4 rounds since 2004, from 4 sources
Each circle is a round, placed by date and sized by amount. The line above is the running total.
From a historical funding record
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
From historical deal records. Wrong? Tell us.
Omniture's investors include Hummer Winblad Venture Partners, Scale Venture Partners, Sorenson Capital, WPP and University Venture Fund, and 1 more on record.
Omniture has raised $79M across 4 rounds since 2004. One round did not disclose an amount, so the total is a floor.
Omniture's most recent round was a Venture of $25M in Jan 2009.
Omniture's largest round on record is $40M (Series C), in May 2005.
Omniture's first round on record, in May 2004, was backed by Hummer Winblad Venture Partners.
Omniture's latest named round is a Venture, in Jan 2009.
Omniture is based in the United States.
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