United States · Venture startup

Who invested in Omniture

4 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Funding summaryUpdated 26 Oct 2026

$79Mraised across 4 rounds since 2004, from 4 sources

$14MSeries B$40MSeries C$25MVenture
Latest round
Venture, $25MJan 2009
Biggest round
$40MSeries C · May 2005
Investors
6
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20052006200720082009
$14MSeries B$40MSeries C?Secondary$25MVenture
First round
Series B, $14M
May 2004
Biggest round
$40M
Series C · May 2005
Usual gap between rounds
12 months
the median of 3

The rounds

  1. Jan 2009
    Venture$25M1 new

    Reported by paidcontent.org

  2. Jan 2006
    SecondaryAmount undisclosed1 new

    From a historical funding record

  3. May 2005
  4. May 2004
    Series B$14M1 new

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

The exit

ExitBuyerPriceWhen
AcquiredAdobe Systems$1.8BSept 2009

From historical deal records. Wrong? Tell us.

Everyone who backed them

Sorenson CapitalPrivate equity1round
WPPGrowth equity1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Omniture as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

BBVAVC firmPer its own site
Startup Ignition VenturesVC firmPer its own site

Quick answers about Omniture

Who invested in Omniture?

Omniture's investors include Hummer Winblad Venture Partners, Scale Venture Partners, Sorenson Capital, WPP and University Venture Fund, and 1 more on record.

How much has Omniture raised?

Omniture has raised $79M across 4 rounds since 2004. One round did not disclose an amount, so the total is a floor.

When did Omniture last raise?

Omniture's most recent round was a Venture of $25M in Jan 2009.

What was Omniture's biggest round?

Omniture's largest round on record is $40M (Series C), in May 2005.

Who backed Omniture first?

Omniture's first round on record, in May 2004, was backed by Hummer Winblad Venture Partners.

What stage is Omniture at?

Omniture's latest named round is a Venture, in Jan 2009.

Where is Omniture based?

Omniture is based in the United States.

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