United Kingdom · Seed startup

Who invested in New Motion Labs

3 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Sports

Funding summaryUpdated 27 Oct 2026

$4.6Mraised across 3 rounds since 2022, from 3 sources

$2.2MRound$1.9MRound$452KSeed
Latest round
Seed, $452KMar 2025
Biggest round
$2.2MRound · Jan 2022
Investors
4
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2022202320242025
$2.2MRound$1.9MRound$452KSeed
First round
Round, $2.2M
Jan 2022
Biggest round
$2.2M
Round · Jan 2022
Usual gap between rounds
21 months
the median of 2

The rounds

  1. Mar 2025
  2. Jun 2023
    Round$1.9M

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  3. Jan 2022
    Round$2.2M

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

Funding filed with regulators

New Motion Labs filed 6 raises, $4.4M in all. Filings say how much was sold and to how many investors; they never name the investors.

  1. Apr 2026Amount not statedUK share allotment
  2. Apr 2026Amount not statedUK share allotment
  3. Apr 2025$270KUK share allotment
  4. Jun 2024Amount not statedUK share allotment
  5. Jun 2023$1.9MUK share allotment
  6. Jan 2022$2.2MUK share allotment

Founders and team

From New Motion Labs's own website: 1 founder, 6 on the team.

Marcel FowlerCISO/Founder
  • Damien MurphyCEO
  • Kate WillemiteCFO
  • Josh PalmerHead of Engineering
  • Lucas LobmeyerHead of Operations
  • Sarah AskariHead of Commercial
  • Samira IsmailEngineer

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Innovate UKVC firm1round
The FSE GroupVC firm1round
VenrexVC firm1round
Green Angel VenturesAngel network1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 3 firms list New Motion Labs as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Deep Science VenturesAcceleratorPer its own site
Oxford Innovation FinanceAngel networkPer its own site
Green Angel SyndicateVC firmPer its own site

Quick answers about New Motion Labs

Who invested in New Motion Labs?

New Motion Labs's investors include Innovate UK, The FSE Group, Venrex and Green Angel Ventures.

How much has New Motion Labs raised?

New Motion Labs has raised $4.6M across 3 rounds since 2022.

When did New Motion Labs last raise?

New Motion Labs's most recent round was a Seed of $452K in Mar 2025.

What was New Motion Labs's biggest round?

New Motion Labs's largest round on record is $2.2M, in Jan 2022.

Who backed New Motion Labs first?

New Motion Labs's first round on record, in Mar 2025, was backed by Innovate UK, The FSE Group and Venrex and 1 others.

What stage is New Motion Labs at?

New Motion Labs's latest named round is a Seed, in Mar 2025.

Where is New Motion Labs based?

New Motion Labs is based in the United Kingdom.

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