United Kingdom · Series D startup

Who invested in mySupermarket

8 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Funding summaryUpdated 26 Oct 2026

$33Mraised across 8 rounds since 2005, from 8 sources

$4.5MSeries A$6.0MSeries A$1.9MSeries A$3.0MSeries B$7.4MSeries C$10MSeries D
Latest round
Series D, $10MApr 2012
Step-upi
1.4×
Investors
5
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20052006200720082009201020112012
$4.5MSeries A$6.0MSeries A?Series A$1.9MSeries A$3.0MSeries B$7.4MSeries C?Series C$10MSeries D
First round
Series A, $4.5M
May 2005
Biggest round
$10M
Series D · Apr 2012
Usual gap between rounds
15 months
the median of 7

The rounds

  1. Apr 2012
    Series D$10M1 new3 returning

    Reported by techcrunch.com

  2. Jan 2011
    Series CAmount undisclosed1 returning
    • 83North

    From a historical funding record

  3. Sept 2010
    Series C$7.4M3 returning

    Reported by techcrunch.com

  4. May 2009
    Series B$3.0M3 returning

    From a historical funding record

  5. Jan 2008
    Series A$1.9M3 returning

    From a historical funding record

  6. Nov 2007
    Series AAmount undisclosed1 new
    • 83North

    From a historical funding record

  7. May 2007
    Series A$6.0M3 new

    Reported by greylock.com

  8. May 2005
    Series A$4.5M

    No investor was named in the report.

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2005Series A2007Series A2007Series A2008Series B2009Series C2010Series C2011Series D2012GreylockPitango Venture Capital83NorthGreylock Partners IsraelWPP

Everyone who backed them

GreylockVC firm5rounds
Pitango Venture Capitalno record of our own yet5rounds
83Northno record of our own yet4rounds
Greylock Partners IsraelInvestment firm3rounds
WPPGrowth equity1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about mySupermarket

Who invested in mySupermarket?

mySupermarket's investors include Greylock, Pitango Venture Capital, 83North, Greylock Partners Israel and WPP.

How much has mySupermarket raised?

mySupermarket has raised $33M across 8 rounds since 2005. 2 rounds did not disclose an amount, so the total is a floor.

When did mySupermarket last raise?

mySupermarket's most recent round was a Series D of $10M in Apr 2012.

What was mySupermarket's biggest round?

Its most recent round, $10M in Apr 2012, is also its largest on record.

Who backed mySupermarket first?

mySupermarket's first round on record, in May 2007, was backed by Greylock, Greylock Partners Israel and Pitango Venture Capital.

What stage is mySupermarket at?

mySupermarket's latest named round is a Series D, in Apr 2012.

Where is mySupermarket based?

mySupermarket is based in the United Kingdom.

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