United States · Series B startup

Who invested in M:Metrics

2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$18Mraised across 2 rounds since 2004, from 2 sources

$11MSeries A$7.0MSeries B
Latest round
Series B, $7.0MOct 2005
Biggest round
$11MSeries A · Jan 2004
Investors
3
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20042005
$11MSeries A$7.0MSeries B
First round
Series A, $11M
Jan 2004
Biggest round
$11M
Series A · Jan 2004
Between rounds
21 months
from the last two

The rounds

  1. Oct 2005
  2. Jan 2004
    Series A$11M

    No investor was named in the report.

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

The exit

ExitBuyerPriceWhen
AcquiredcomScore$44MMay 2008

From historical deal records. Wrong? Tell us.

Everyone who backed them

WPPGrowth equity1round
i-Hatch VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about M:Metrics

Who invested in M:Metrics?

M:Metrics's investors include Prism Venture Partners, WPP and i-Hatch Ventures.

How much has M:Metrics raised?

M:Metrics has raised $18M across 2 rounds since 2004.

When did M:Metrics last raise?

M:Metrics's most recent round was a Series B of $7.0M in Oct 2005.

What was M:Metrics's biggest round?

M:Metrics's largest round on record is $11M (Series A), in Jan 2004.

Who backed M:Metrics first?

M:Metrics's first round on record, in Oct 2005, was backed by Prism Venture Partners, WPP and i-Hatch Ventures.

What stage is M:Metrics at?

M:Metrics's latest named round is a Series B, in Oct 2005.

Where is M:Metrics based?

M:Metrics is based in the United States.

Companies like M:Metrics

In the same sector, and raised in the last eighteen months.

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