Who invested in LoyaltyLion

2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Software

Funding summaryUpdated 26 Oct 2026

$389Kraised across 2 rounds since 2012, from 2 sources

$19KSeed$370KSeed

Latest round: Seed, $370KApr 2014
Step-upi: 19.6×
Investors: 6

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20132014

$19KSeed$370KSeed

First round: Seed, $19K
Biggest round: $370K
Between rounds: 20 months

The rounds

Apr 2014
Seed$370K5 new
- Downing Ventures
- EC1 Capital Ltd
- Tim Jackson
- Paul Burmester
- Tom Buehlmann
From a historical funding record
Sept 2012
Seed$19K1 new
- Startupbootcamp
Reported by startupbootcamp.org

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2012Seed2014

Startupbootcamp

Downing VenturesEC1 Capital LtdTim JacksonPaul BurmesterTom Buehlmann

Everyone who backed them

StartupbootcampAccelerator1round

Downing VenturesVC firm1round

EC1 Capital LtdVC firm1round

Tim JacksonAngel1round

Paul Burmesterno record of our own yet1round

Tom Buehlmannno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 3 firms list LoyaltyLion as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.