United States · Funded startup

Who invested in Invoca

5 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechMartech

Valuation: $1.1B, Mar 2026

Funding summaryUpdated 26 Oct 2026

$87Mraised across 5 rounds since 2009, from 5 sources

$3.5MSeries A$4.0MSeries B$3.3MVenture$20MSeries C$56MRound
Latest round
Round, $56MOct 2019
Led by
Upfront Ventures and H.I.G. Capital
Step-upi
2.8×
Investors
7 (2 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

200920112013201520172019
$3.5MSeries A$4.0MSeries B$3.3MVenture$20MSeries C$56MRound
First round
Series A, $3.5M
Jun 2009
Biggest round
$56M
Round · Oct 2019
Usual gap between rounds
2 years
the median of 4

The rounds

  1. Oct 2019
    Round$56M1 new2 returning

    Reported by FinSMEsSEC filing: $42M sold, first sale Aug 2019

  2. Jan 2014
    Series C$20M2 new2 returning

    From a historical funding recordSEC filing: $20M sold, first sale Dec 2013

  3. Nov 2012
    Venture$3.3M3 returning

    From a historical funding record

  4. Nov 2010
    Series B$4.0M2 returning

    From a historical funding record

  5. Jun 2009
    Series A$3.5M4 new

    From a historical funding record

Founders and team

From Invoca's own website and the SEC filings it signed: 1 founder, 3 on the team.

Colin KelleyFounder
  • Gregg JohnsonCEO
  • Bhavin MerchantCFO
  • Matt DiederichsVP, Strategic Operations

On the board, as filediBrett QueenerEthan ChoiMark SusterScott Hillboe

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Upfront VenturesVC firm5rounds, led 1
AccelVC firm2rounds
GRP PartnersInvestment firm2rounds
H.I.G. CapitalGrowth equity1round, led 1
Salesforce VenturesCorporate VC1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Invoca as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Bonfire VenturesVC firmPer its own site
Pittco ManagementFamily officePer its own site

Quick answers about Invoca

Who invested in Invoca?

Invoca's investors include Upfront Ventures, Rincon Venture Partners, Accel, GRP Partners and H.I.G. Capital, and 2 more on record. Upfront Ventures led its latest round.

How much has Invoca raised?

Invoca has raised $87M across 5 rounds since 2009.

When did Invoca last raise?

Invoca's most recent round was an Undisclosed round of $56M in Oct 2019, led by Upfront Ventures.

What was Invoca's biggest round?

Its most recent round, $56M in Oct 2019, is also its largest on record.

Who backed Invoca first?

Invoca's first round on record, in Jun 2009, was backed by Upfront Ventures, Rincon Venture Partners and GRP Partners and 1 others.

What stage is Invoca at?

Invoca's latest named round is an Undisclosed round, in Oct 2019.

Where is Invoca based?

Invoca is based in the United States.

Who led Invoca's rounds?

Upfront Ventures led the Undisclosed round in 2019.

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