Who invested in Farewill

2 rounds we have observed, with the 13 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

B2CFintech

Funding summaryUpdated 26 Oct 2026

$13Mraised across 2 rounds since 2019, from 2 sources

$9.7MRound$3.0MCrowdfunding

Latest round: Crowdfunding, $3.0MNov 2022
Biggest round: $9.7MRound · Jan 2019
Investors: 13

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2019202020212022

$9.7MRound$3.0MCrowdfunding

First round: Round, $9.7M
Biggest round: $9.7M
Between rounds: 3.8 years

FarewillFintech1 / 27Their pitch deckFarewill's pitch deck, 27 slidesEach slide read for what it argues, against the decks that raised at the same stage.

The rounds

Nov 2022
Crowdfunding$3.0M3 new1 returning
Source recorded
Jan 2019
Round$9.7M10 new
- Kindred Ventures
- Tiny VC
- JamJar Investments
- Taavet Hinrikus
- Augmentum Fintech
- SAATCHiNVEST
- Dmg Ventures
- VentureFounders
- Tracy Terrill
- Transferwise
Reported by Uktech

Funding filed with regulators

Farewill filed 2 raises, $1.2B in all. Filings say how much was sold and to how many investors; they never name the investors.

Jul 2021$1.2BUK share allotment
Jun 2021$33MUK share allotment

Founders and team

From Farewill's own website: 5 on the team.

Dan GarrettCEO
Amy ChichesterVP, Finance
Matt MorganHead of Funeral
Doug StrachanDirector
Tracy DoreeChair

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Round2019Crowdfunding2022

Keen Venture PartnersTaavet Hinrikus

Augmentum Fintech

SAATCHiNVEST

Dmg Ventures

Everyone who backed them

JamJar InvestmentsVC firm2rounds

Kindred VenturesVC firm1round

Highland EuropeVC firm1round

Tiny VCVC firm1round

Kindred CapitalVC firm1round

Keen Venture PartnersVC firm1round

Taavet HinrikusVC firm1round

Augmentum FintechVC firm1round

SAATCHiNVESTVC firm1round

Dmg VenturesCorporate VC1round

VentureFoundersVC firm1round

Tracy Terrillno record of our own yet1round

Transferwiseno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Farewill as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.