United Kingdom · Venture startup

Who invested in Ecometrica

2 rounds we have observed, with the one investor named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Software

Funding summaryUpdated 26 Oct 2026

$27Mraised across 2 rounds since 2012, from 2 sources

$392KVenture$27MRound
Latest round
Round, $27MAug 2023
Step-upi
68.5×
Investors
1
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201220142016201820202022
$392KVenture$27MRound
First round
Venture, $392K
Mar 2012
Biggest round
$27M
Round · Aug 2023
Between rounds
11.4 years
from the last two

The rounds

  1. Aug 2023
    Round$27M

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  2. Mar 2012
    Venture$392K1 new

    Reported by finsmes.com

Funding filed with regulators

Ecometrica filed one raise, $27M in all. Filings say how much was sold and to how many investors; they never name the investors.

  1. Aug 2023$27MUK share allotment

Founders and team

From Ecometrica's own website: 7 on the team.

  • Conor O’LoughlinChief Executive Officer |
  • David OrstadChief Customer Officer |
  • Esben OlesenChief Financial Officer |
  • Jim SomersChief Marketing Officer |
  • Kris McKenzieChief Revenue Officer |
  • Matt MatsuiChief Operating Officer |
  • Saqi SheikhChief Human Resources Officer |

Everyone who backed them

Missing a round, or an investor who was in one? Tell us.

Quick answers about Ecometrica

Who invested in Ecometrica?

Ecometrica's investors include Berti Green Accelerator.

How much has Ecometrica raised?

Ecometrica has raised $27M across 2 rounds since 2012.

When did Ecometrica last raise?

Ecometrica's most recent round, $27M, was in Aug 2023.

What was Ecometrica's biggest round?

Its most recent round, $27M in Aug 2023, is also its largest on record.

Who backed Ecometrica first?

Ecometrica's first round on record, in Mar 2012, was backed by Berti Green Accelerator.

What stage is Ecometrica at?

Ecometrica's latest named round is a Venture, in Mar 2012.

Where is Ecometrica based?

Ecometrica is based in the United Kingdom.

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