United States · Funded startup

Who invested in BuyerLink

9 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechAutomotive & EVsMarketplacesMartech

Raised 6 months ago

Funding summaryUpdated 26 Oct 2026

$166Mraised across 9 rounds since 2005, from 9 sources

$17MSeries A$6.0MSeries B$4.5MSeries C$1.1MDebt$15MVenture$41MGrowth$41MDebt$40MDebt
Latest round
Debt, $40MMay 2026
Biggest round
$41MGrowth · Jul 2011
Investors
8 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20052008201120142017202020232026
$17MSeries A$6.0MSeries B$4.5MSeries C$1.1MDebt$15MVenture?Series D$41MDebt$40MDebt
First round
Series A, $17M
Mar 2005
Biggest round
$41M
Growth · Jul 2011
Usual gap between rounds
2 years
the median of 8

The rounds

  1. May 2026
  2. Sept 2024
    Debt$41M1 new

    Reported by Firms' own news pages

  3. May 2014
    Series DAmount undisclosed1 returning

    From a historical funding record

  4. Jul 2011
    Growth$41M

    No investor was named in the report.

    Reported by sec.gov

  5. Jun 2010
    Venture$15M1 new

    Reported by paidcontent.org

  6. Mar 2010
    Debt$1.1M

    No investor was named in the report.

    From a historical funding record

  7. Oct 2007
    Series C$4.5M1 new

    Reported by allbusiness.com

  8. Apr 2007
    Series B$6.0M1 new2 returning

    Reported by reply.com

  9. Mar 2005
    Series A$17M3 new

    From a historical funding record

Founders and team

From BuyerLink's own website: 1 founder, 7 on the team.

Payam ZamaniFounder, Chairman & CEO
  • André SegoviaChief Experience & AI Officer
  • Sam VeazeyChief Financial Officer
  • Sarah GulbrandsenChief Revenue Officer
  • Sunny ChangChief Marketing Officer
  • Altoni Leen CablingVP, Creative Director
  • Katherine OvadiaVP, People
  • Edward ManasyanGeneral Manager, Armenia Operations

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Steamboat VenturesCorporate VC2rounds
Debi ColemanAngel2rounds
CitibankInvestment bank1round, led 1
Hercules CapitalVenture debt1round
Outlook VenturesGrowth equity1round
ATEL VenturesVC firm1round
California Bank & TrustInvestment firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list BuyerLink as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

One Planet VCVC firmPer its own site
One Planet GroupAngel networkPer its own site

Quick answers about BuyerLink

Who invested in BuyerLink?

BuyerLink's investors include Scale Venture Partners, Steamboat Ventures, Debi Coleman, Citibank and Hercules Capital, and 3 more on record.

How much has BuyerLink raised?

BuyerLink has raised $166M across 9 rounds since 2005. One round did not disclose an amount, so the total is a floor.

When did BuyerLink last raise?

BuyerLink's most recent round was a Debt of $40M in May 2026.

What was BuyerLink's biggest round?

BuyerLink's largest round on record is $41M (Growth), in Jul 2011.

Who backed BuyerLink first?

BuyerLink's first round on record, in Mar 2005, was backed by Scale Venture Partners, Steamboat Ventures and Debi Coleman.

What stage is BuyerLink at?

BuyerLink's latest named round is a Debt, in May 2026.

Where is BuyerLink based?

BuyerLink is based in the United States.

Who led BuyerLink's rounds?

Citibank led the Debt in 2024.

Companies like BuyerLink

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