United States · 
Who invested in Animoto?
Animoto's investors include Madrona Venture Group, Amazon, Softtech VC, Spectrum Equity and Bruce Livingstone.
2008200920102011
$600KSeries A$4.4MSeries B$25MSeries C
United States · Series C startup
Who invested in Animoto
3 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.
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Funding summaryUpdated 31 Oct 2026
$30Mraised across 3 rounds since 2007, from 3 sources
$600KSeries A$4.4MSeries B$25MSeries C
- Latest round
- Series C, $25MJun 2011
- Step-upi
- 5.7×
- Investors
- 5
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series A, $600K Aug 2007
- Biggest round
- $25M Series C · Jun 2011
- Usual gap between rounds
- 2 years the median of 2
The rounds
- Jun 2011Series C$25M1 new2 returning
Reported by techcrunch.comSEC filing: $15M sold, first sale Jun 2011
- Jun 2009Series B$4.4M4 new
Madrona Venture Group
Softtech VC- Amazon
- Bruce Livingstone
Reported by techcrunch.comSEC filing: $4.4M sold, first sale Jun 2009
- Aug 2007Series A$600K
No investor was named in the report.
From a historical funding record
Founders and team
From the SEC filings it signed: 3 on the team.
- Brad JeffersonExecutive Officer, Directori
- Jason HsaioExecutive Officer, Directori
- Russ KeefeExecutive Officeri
On the board, as filediBenjamin SperoMatt McIlwainTom Yellin
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Series A2007Series B2009Series C2011Madrona Venture GroupAmazonSofttech VC
Spectrum EquityBruce Livingstone
Madrona Venture GroupAmazonSofttech VCSpectrum EquityBruce LivingstoneEveryone who backed them
AmazonCompany2rounds
Bruce Livingstoneno record of our own yet1round
Missing a round, or an investor who was in one? Tell us.
Also claim to have backed them
This firm lists Animoto as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.
Quick answers about Animoto
How much has Animoto raised?
Animoto has raised $30M across 3 rounds since 2007.
When did Animoto last raise?
Animoto's most recent round was a Series C of $25M in Jun 2011.
What was Animoto's biggest round?
Its most recent round, $25M in Jun 2011, is also its largest on record.
Who backed Animoto first?
Animoto's first round on record, in Jun 2009, was backed by Madrona Venture Group, Softtech VC and Amazon and 1 others.
What stage is Animoto at?
Animoto's latest named round is a Series C, in Jun 2011.
Where is Animoto based?
Animoto is based in the United States.
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