United States · Funded startup

Who invested in Alice.com

3 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$28Mraised across 3 rounds since 2009, from 3 sources

$6.1MVenture$18MSeries A$3.6MDebt
Latest round
Debt, $3.6MJan 2012
Biggest round
$18MSeries A · Oct 2010
Investors
2
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201020112012
$6.1MVenture$18MSeries A$3.6MDebt
First round
Venture, $6.1M
Dec 2009
Biggest round
$18M
Series A · Oct 2010
Usual gap between rounds
16 months
the median of 2

The rounds

  1. Jan 2012
    Debt$3.6M

    No investor was named in the report.

    Reported by techcrunch.comSEC filing: $3.3M sold, first sale Jan 2012

  2. Oct 2010
    Series A$18M2 new

    Reported by sec.govSEC filing: $1.9M sold, first sale Jul 2010

  3. Dec 2009
    Venture$6.1M

    No investor was named in the report.

    From a historical funding recordSEC filing: $6.1M sold, first sale Sept 2009

Founders and team

From the SEC filings it signed: 4 on the team.

  • Brian T. WiegandExecutive Officer, Director, Promoteri
  • Craig J. AndlerExecutive Officer, Promoteri
  • David J. SlaytonExecutive Officer, Director, Promoteri
  • Mark J. McGuireExecutive Officer, Director, Promoteri

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Venture2009Series A2010Debt2012Badger FundDaneVest Capital

Everyone who backed them

Badger FundVC firm1round
DaneVest CapitalVC firm1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Alice.com

Who invested in Alice.com?

Alice.com's investors include Badger Fund and DaneVest Capital.

How much has Alice.com raised?

Alice.com has raised $28M across 3 rounds since 2009.

When did Alice.com last raise?

Alice.com's most recent round was a Debt of $3.6M in Jan 2012.

What was Alice.com's biggest round?

Alice.com's largest round on record is $18M (Series A), in Oct 2010.

Who backed Alice.com first?

Alice.com's first round on record, in Oct 2010, was backed by Badger Fund and DaneVest Capital.

What stage is Alice.com at?

Alice.com's latest named round is a Debt, in Jan 2012.

Where is Alice.com based?

Alice.com is based in the United States.

Companies like Alice.com

In the same sector, and raised in the last eighteen months.

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