United States · Series A startup

Who invested in Adway

2 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$16Mraised across 2 rounds since 2021, from 2 sources

$6.0MSeed$10MSeries A
Latest round
Series A, $10MNov 2022
Step-upi
1.7×
Investors
4
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2022
$6.0MSeed$10MSeries A
First round
Seed, $6.0M
Jul 2021
Biggest round
$10M
Series A · Nov 2022
Between rounds
16 months
from the last two

The rounds

  1. Nov 2022
    Series A$10M2 new

    Source recorded

  2. Jul 2021
    Seed$6.0M2 new

    Source recorded

Founders and team

From Adway's own website: 2 founders, 8 on the team.

Richard SörenssonCo-founder & Head of Innovation
Viktor NordCo-founder & Head of Growth
  • Sara DalsfeltChief Marketing Officer
  • Victor GöthenstenChief Operating Officer
  • Madeleine EnerothHead of Partnerships
  • Abel AbrahamPartner & Sales Director
  • Adam Vince SaidBoard member
  • James Edward SaundersChairman
  • Kerstin Elisabeth CooleyBoard member
  • Peter Ove KarlssonBoard member

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Octopus VenturesVC firm1round
Upfront VenturesVC firm1round
Quake Capital PartnersAccelerator1round
Spintop VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Adway

Who invested in Adway?

Adway's investors include Octopus Ventures, Upfront Ventures, Quake Capital Partners and Spintop Ventures.

How much has Adway raised?

Adway has raised $16M across 2 rounds since 2021.

When did Adway last raise?

Adway's most recent round was a Series A of $10M in Nov 2022.

What was Adway's biggest round?

Its most recent round, $10M in Nov 2022, is also its largest on record.

Who backed Adway first?

Adway's first round on record, in Jul 2021, was backed by Upfront Ventures and Quake Capital Partners.

What stage is Adway at?

Adway's latest named round is a Series A, in Nov 2022.

Where is Adway based?

Adway is based in the United States.

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