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Marketing analytics startups in Europe

43 marketing analytics startups in Europe have raised money in rounds we track. These are the 43 that have raised the most, $265M between them, with the United Kingdom the most common home.

$265Mraised by these 43
43on our record in all
United Kingdommost common home
Dreamdataraised the most
  1. 1DreamdataDreamdata is a B2B Revenue Attribution, Activation, and Analytics Platform based in Copenhagen, Denmark, with a secondary office in New York, USA.

    Dreamdata is a B2B Revenue Attribution, Activation, and Analytics Platform based in Copenhagen, Denmark, with a secondary office in New York, USA.

    Founded 2018Copenhagen, Denmark$55Mlast round Oct 2025
  2. 2WayflyerWayflyer provides funding and marketing analytics to e-commerce businesses.

    Wayflyer provides funding and marketing analytics to e-commerce businesses.

    Founded 2019Dublin, Ireland$50Mlast round Sept 2026
  3. 3Peec AIPeec AI is a Berlin-based company specializing in AI search analytics and Generative Engine Optimization (GEO) for marketing teams.

    Peec AI is a Berlin-based company specializing in AI search analytics and Generative Engine Optimization (GEO) for marketing teams.

    Founded 2025Berlin, Germany$27Mlast round Nov 2025
  4. 4G=mc2G=mc2 is a London-based growth strategy studio founded in 2017.

    G=mc2 is a London-based growth strategy studio founded in 2017.

    Founded 2017London, United Kingdom$21Mlast round Jan 2026
  5. 5AffinioAffinio is a marketing intelligence and augmented analytics company based in Halifax, Nova Scotia, Canada.

    Affinio is a marketing intelligence and augmented analytics company based in Halifax, Nova Scotia, Canada.

    Founded 2013Halifax, Croatia$15Mlast round Nov 2017
  6. 6TagManTagMan, a tag management marketing data platform, helps marketers manage the complexities of web analytics, ecommerce data and e-privacy.

    TagMan, a tag management marketing data platform, helps marketers manage the complexities of web analytics, ecommerce data and e-privacy.

    Founded 2007United Kingdom$14Mlast round Aug 2013
  7. 7All eyes on screensall eyes on screens d.o.o., formerly known as AdScanner, is a Zagreb-based adtech startup founded in 2012 by Marin Ćurković and Kristian Uwe Ćurković.

    all eyes on screens d.o.o., formerly known as AdScanner, is a Zagreb-based adtech startup founded in 2012 by Marin Ćurković and Kristian Uwe Ćurković.

    Founded 2012Zagreb, Croatia$11Mlast round Oct 2024
  8. 8Cookie3Cookie3 is a Web3 marketing technology company founded in 2021 and based in Tallinn, Estonia.

    Cookie3 is a Web3 marketing technology company founded in 2021 and based in Tallinn, Estonia.

    Founded 2021Tallinn, Estonia$8.8Mlast round Jun 2024
  9. 9BeintooBeintoo is a global mobile data and digital advertising company based in Milan, Italy.

    Beintoo is a global mobile data and digital advertising company based in Milan, Italy.

    Founded 2011Milan, Italy$7.5Mlast round Oct 2012
  10. 10Admo.tvAdmo.tv is a leading European company based in Paris, specializing in TV and radio analytics.

    Admo.tv is a leading European company based in Paris, specializing in TV and radio analytics.

    Founded 2015Paris, France$6.8Mlast round Jan 2019
  11. 11WizalyWizaly is a SaaS platform that specializes in advanced marketing attribution and customer journey analytics.

    Wizaly is a SaaS platform that specializes in advanced marketing attribution and customer journey analytics.

    Founded 2014Paris, France$6.0Mlast round Sept 2022
  12. 12YsanceYsance is a big data consulting firm that provides data integration, analytics and marketing services for retailers.

    Ysance is a big data consulting firm that provides data integration, analytics and marketing services for retailers.

    Founded 2005Paris, France$5.6Mlast round Sept 2015
  13. 13SekoiaSekoia is an advertising agency that specializes in analytics, social media, performance marketing, and program management services.

    Sekoia is an advertising agency that specializes in analytics, social media, performance marketing, and program management services.

    Founded 2019Montreal, Denmark$4.5Mlast round Mar 2015
  14. 14WalkbaseWalkbase, the in-store analytics and marketing platform for retailers and airports to personalize the omnichannel customer experience.

    Walkbase, the in-store analytics and marketing platform for retailers and airports to personalize the omnichannel customer experience.

    Founded 2010Finland$4.2Mlast round Nov 2013
  15. 15PrimetagPrimetag is a Portuguese technology startup founded in 2014 and based in Ilhavo, Portugal.

    Primetag is a Portuguese technology startup founded in 2014 and based in Ilhavo, Portugal.

    Founded 2014London, Portugal$3.8Mlast round Jan 2024
  16. 16DiscoverableDiscoverable is a digital marketing agency run by a group of marketing professionals with a combined SEO, PPC & Analytics expertise.

    Discoverable is a digital marketing agency run by a group of marketing professionals with a combined SEO, PPC & Analytics expertise.

    Founded 2017London, United Kingdom$3.3Mlast round Jul 2026
  17. 17RedTrack.ioRedTrack.io is a performance marketing analytics platform founded in 2018 in Vilnius, Lithuania.

    RedTrack.io is a performance marketing analytics platform founded in 2018 in Vilnius, Lithuania.

    Founded 2018Vilnius, Lithuania$3.2Mlast round Oct 2024
  18. 18SegmentStreamSegmentStream is an AI-native marketing measurement and optimization platform based in London, UK.

    SegmentStream is an AI-native marketing measurement and optimization platform based in London, UK.

    Founded 2018London, United Kingdom$2.7Mlast round Feb 2022
  19. 19DiligentDiligent is a PPC, web analytics, and CRO digital marketing agency.

    Diligent is a PPC, web analytics, and CRO digital marketing agency.

    Founded 2018Germany$2.4Mlast round Mar 2026
  20. 20NexoyaNexoya is a Swiss marketing analytics software company founded in 2018 and based in Zurich.

    Nexoya is a Swiss marketing analytics software company founded in 2018 and based in Zurich.

    Founded 2018Zurich, Switzerland$1.8Mlast round Mar 2024
  21. 21TapdaqTapdaq is an ad mediation platform that offers application monetization, analytics and cross-promotion solutions for developers.

    Tapdaq is an ad mediation platform that offers application monetization, analytics and cross-promotion solutions for developers.

    Founded 2013London, United Kingdom$1.4Mlast round Sept 2014
  22. 22AdomikAdomik is a technology company and SaaS provider that specializes in AI-powered Smart Advertising Analytics for digital publishers.

    Adomik is a technology company and SaaS provider that specializes in AI-powered Smart Advertising Analytics for digital publishers.

    Founded 2012Paris, France$1.3Mlast round May 2013
  23. 23Automated AnalyticsAutomated Analytics is an AI-powered business intelligence company founded in 2013 by Mark Taylor.

    Automated Analytics is an AI-powered business intelligence company founded in 2013 by Mark Taylor.

    Founded 2013Doncaster, United Kingdom$1.3Mlast round Aug 2024
  24. 24heyboosterheybooster is an AI-powered analytics platform tailored for eCommerce businesses.

    heybooster is an AI-powered analytics platform tailored for eCommerce businesses.

    Founded 2019London, Estonia$821Klast round Apr 2024
  25. 25neuroflashneuroflash is a German technology company based in Hamburg, specializing in AI-driven audience intelligence, content generation, and digital marketing solutions.

    neuroflash is a German technology company based in Hamburg, specializing in AI-driven audience intelligence, content generation, and digital marketing solutions.

    Founded 2022Hamburg, Germany$800Klast round Mar 2022
  26. 26Sweet AnalyticsSweet Analytics is an eCommerce analytics platform that consolidates sales and marketing data into one location.

    Sweet Analytics is an eCommerce analytics platform that consolidates sales and marketing data into one location.

    Founded 2018United Kingdom$791Klast round Dec 2023
  27. 27CruxoCRUXO is a Czech technology startup founded in 2022, focusing on Retail Media and Vendor Marketing.

    CRUXO is a Czech technology startup founded in 2022, focusing on Retail Media and Vendor Marketing.

    Founded 2022Prague, Czechia$631Klast round Nov 2024
  28. 28RocketROILeading 360° Digital Marketing Agency offering Analytics, Inbound & Outbound Marketing services | Google Awards 2018 Winners

    Leading 360° Digital Marketing Agency offering Analytics, Inbound & Outbound Marketing services | Google Awards 2018 Winners

    Founded 2014Barcelona, Spain$548Klast round Jun 2015
  29. 29MarCloudMarCloud is a dynamic firm that offers marketing automation, sales cloud, analytics, consulting, and training solutions.

    MarCloud is a dynamic firm that offers marketing automation, sales cloud, analytics, consulting, and training solutions.

    Founded 2017Liverpool, United Kingdom$536Klast round Jul 2026
  30. 30DISPLDISPL is a Cyprus-based AI software vendor that specializes in transforming physical retail spaces through its AI-powered in-store marketing and analytics platform.

    DISPL is a Cyprus-based AI software vendor that specializes in transforming physical retail spaces through its AI-powered in-store marketing and analytics platform.

    Founded 2019Agios Athanasios, Cyprus$491Klast round Sept 2022
  31. 31CampaignAmpCampaignAmp is a collaboration and analytics platform that enables global marketing teams to work together more efficiently and effectively.

    CampaignAmp is a collaboration and analytics platform that enables global marketing teams to work together more efficiently and effectively.

    Founded 2013London, United Kingdom$470Klast round Jul 2014
  32. 32InnerTrendsInnerTrends is a UK-based analytics and product intelligence company that serves as a "fractional data department" for marketing and growth teams.

    InnerTrends is a UK-based analytics and product intelligence company that serves as a "fractional data department" for marketing and growth teams.

    Founded 2016London, United Kingdom$416Klast round Mar 2021
  33. 33Go Live DataGo Live Data Ltd offers a UK business database with over 1.9 million contacts for enhanced email marketing and communication.

    Go Live Data Ltd offers a UK business database with over 1.9 million contacts for enhanced email marketing and communication.

    Founded 2020Manchester, United Kingdom$381Klast round Feb 2022
  34. 34DMPGDigital analytics, personalisation, optimisation, campaign management, Adobe Experience Cloud, Google Marketing Platform

    Digital analytics, personalisation, optimisation, campaign management, Adobe Experience Cloud, Google Marketing Platform

    Founded 2013London, United Kingdom$380Klast round Jul 2024
  35. 35Seeker-IndustriesWe're a London based tech company specialising in improving the accuracy of online marketing data and the effectiveness of tag-based analytics for our diverse b

    We're a London based tech company specialising in improving the accuracy of online marketing data and the effectiveness of tag-based analytics for our diverse b

    Founded 2013London, United Kingdom$372Klast round Dec 2013
  36. 36Millimetric.aiMillimetric.ai is a London-based startup founded in 2018 by Ahmet Soybelli, who serves as the Co-Founder and CEO.

    Millimetric.ai is a London-based startup founded in 2018 by Ahmet Soybelli, who serves as the Co-Founder and CEO.

    Founded 2018London, United Kingdom$324Klast round Sept 2018
  37. 37MagnetikaMagnetika is a strategic and digital marketing firm that offers website design, lead generation, and analytics services.

    Magnetika is a strategic and digital marketing firm that offers website design, lead generation, and analytics services.

    Founded 2012Austin, Spain$290Klast round Jul 2023
  38. 38RingostatRingostat is an AI-powered Business Phone and Marketing Performance Platform based in Odesa, Ukraine.

    Ringostat is an AI-powered Business Phone and Marketing Performance Platform based in Odesa, Ukraine.

    Founded 2013Odessa, Ukraine$150Klast round Feb 2013
  39. 398bit8Bit is a content analytics and discovery platform

    8Bit is a content analytics and discovery platform

    Founded 2013United Kingdom$140Klast round Jul 2014
  40. 40ShoorKShoorK is a French company specializing in social media analytics and advertising services.

    ShoorK is a French company specializing in social media analytics and advertising services.

    Founded 2012Etang Sale, France$129Klast round Sept 2012
  41. 41OfferialOfferial converts hotel website visitors with personalized marketing.

    Offerial converts hotel website visitors with personalized marketing.

    Founded 2012Athens, Greece$119Klast round Sept 2013
  42. 42LittledataLittledata is a UK-based ecommerce data platform and SaaS company founded in 2014.

    Littledata is a UK-based ecommerce data platform and SaaS company founded in 2014.

    Founded 2019Newbury, United Kingdom$99Klast round Apr 2020
  43. 43RoivenueRoivenue is a marketing intelligence suite that enhances marketing ROI via data integration and data-driven marketing attribution.

    Roivenue is a marketing intelligence suite that enhances marketing ROI via data integration and data-driven marketing attribution.

    Founded 2018Prague, Czechia$46Klast round Aug 2021
Total fundinghow the list is ranked
15 November 2026updated nightly
Rounds we tracksource: Millionrounds

Companies whose own description names this theme, ranked by the total they have raised in rounds we hold. Nobody pays to be on a list.

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CCEMarketing analytics startups worldwide161 companies · $1.6B

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