Woola

Woola OÜ is an Estonian startup focused on sustainable packaging solutions for the e-commerce and luxury retail sectors.

Founded in late 2019 by Anna-Liisa Palatu, Jevgeni Širai, and Katrin Kabun, Woola aims to address environmental issues related to single-use plastic packaging and the waste of sheep wool. The company’s mission is to cut global fossil fuel-based bubble wrap usage by 50% by 2030. Woola transforms waste sheep wool into protective packaging that is shockproof, heat-resistant, water-repellent, and fully compostable within six months. Their product offerings include wool envelopes, bottle sleeves, bubble wool, and custom packaging solutions tailored for various industries. Woola partners with local farmers to source wool, ensuring a sustainable supply chain. The company serves businesses in sectors such as cosmetics, eyewear, jewelry, small electronics, and glass bottle products, primarily in Europe.