Waeve Inc.

Waeve Inc. is a private beauty brand based in Somerville, Massachusetts, and is proudly Black woman-owned.

The company specializes in premium human-hair and synthetic wigs, offering trendy, ready-to-wear styles that are designed for easy online purchasing. Their products include options like “THE CURLY,” a 20-inch human hair wig, and “THE MIDDLE PART,” an 18-inch human hair lace closure wig. Waeve aims to enhance the wig-buying experience by providing educational resources such as a blog, wig application tutorials, and styling tips. They also offer a Wig Starter Kit to assist customers. The brand focuses on serving Black women and Black femmes, promoting themes of self-expression and joy through hair while emphasizing affordable, high-quality wigs in fashionable styles.