United States · Marketing & advertising startup
United States · Visual IQ, Inc.
Visual IQ, a Nielsen company, is a prominent provider of cross-channel marketing attribution and effectiveness measurement solutions.
Funding reportedLast round: Series B
About Visual IQ, Inc.
Visual IQ, a Nielsen company, is a prominent provider of cross-channel marketing attribution and effectiveness measurement solutions.
Founded in 2006 and based in Needham, Massachusetts, the company focuses on delivering accurate insights into marketing performance through advanced analytics and multi-touch attribution technology. In 2017, Visual IQ was acquired by Nielsen, enhancing its capabilities within Nielsen’s Marketing Effectiveness segment. The core offering of Visual IQ is the SaaS-based IQ Intelligence Suite, a marketing intelligence platform that helps marketers uncover performance insights and optimize their advertising strategies. Key features include multi-touch attribution, marketing mix modeling, and user-friendly dashboards for performance monitoring. These tools enable marketers to adjust their strategies in real-time, allocate budgets efficiently, and demonstrate the impact of their marketing investments. Visual IQ serves brand marketers, agency partners, and marketing teams across various industries, emphasizing the importance of maximizing efficiency and effectiveness in marketing efforts.
What company datasets say Visual IQ, Inc. raised
Funding, as reported
Founders and team
From the SEC filings it signed: 2 on the team.
- Anto ChittilappillyDirector, Promoteri
- Manu MathewExecutive Officer, Director, Promoteri
On the board, as filediAdit AbhyankarRavi Bhaskaran
The company, in detail
What they build
Known for
marketing mix modelinginformation technology & servicesinformation technologyattribution managementmarketing dashboardssoftwareintegrated marketingmedia mix modelingmarketing attributionmarketing optimizationmarketing & advertisingmultitouch attributionmarketing analyticsadvertising services
Built with from their website
Adobe Marketo EngageGoogle WorkspaceAtlassian CloudDemandBaseWP EngineGoogle Cloud HostingFreshdeskRemoteMicrosoft 365Outlook
+2 more
UltraDnsGmail
- Sector
- Marketing & advertising
- Industry code
- NAICS 541910, SIC 7311
- Region
- Massachusetts
- Part of
- Brookfield
- Revenue
- $16M a year, as listed
Marketing & advertising in United States
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