Vietcetera Media

Vietcetera Media is a bilingual digital media company based in Ho Chi Minh City, Vietnam, founded in 2016 by Hao Tran and Guy Truong.

The company aims to provide a nuanced and positive view of Vietnam, bridging the gap between local and global perspectives. Originally starting as a lifestyle blog, Vietcetera has grown into a multimedia network with a monthly audience of 20 million, producing editorial content, video series, podcasts, and events in both Vietnamese and English. The company offers a variety of content formats, including high-quality journalism and social media content focused on business, culture, news, and lifestyle. Vietcetera also provides commercial services such as content creation, advertising campaigns, event production, and social media partnerships. Its target audience includes Gen Z and Millennials, as well as Vietnam's emerging middle class and expatriates around the world. With a team of over 100 staff and editorial bureaus across Vietnam, Vietcetera is positioned as a key player in the region's media landscape.