Upside

Upside is a fintech and retail technology company based in San Francisco, with its headquarters in Washington, DC.

Founded in 2015 and formerly known as GetUpside, Upside operates a two-sided cashback marketplace that connects consumers with brick-and-mortar retailers. The company aims to reduce everyday spending costs for consumers while increasing profits for merchants. As of 2023, Upside has a valuation of $1.5 billion and has distributed $300 million in cashback to users. The company offers two main platforms: the Upside Mobile App for consumers and a Retailer Platform for businesses. The mobile app allows users to earn cashback on gas, groceries, and dining, with features like personalized offers and receipt scanning. The Retailer Platform provides tools for businesses to create targeted promotions, track profits, and manage transaction data. Upside partners with over 50,000 retailers, including gas stations, grocery stores, restaurants, and hardware stores, serving a consumer base of 30–35 million across the United States.