Turing Labs

Turing Labs is a New York-based AI-powered SaaS platform established in 2019.

The company focuses on accelerating research and development for Consumer Packaged Goods (CPG) companies. By utilizing artificial intelligence, Turing Labs simulates product performance and predicts consumer preferences, significantly speeding up product development cycles. The core product, the Luna platform, is an AI-driven engine that helps R&D teams develop, reformulate, and optimize products efficiently. Turing Labs also offers services such as AI-driven formulation intelligence and streamlined workflow management, which reduce the need for extensive physical testing. The company serves major global enterprises in the CPG industry, including Procter & Gamble, Unilever, Coca-Cola, and Nestlé. Founded by Manmit Shrimali and Ajith Govind, Turing Labs is backed by Y Combinator and has raised $16.5 million in Series A funding from notable investors. The company operates from its headquarters in New York and has a location in Sunnyvale, California.