Trusted

Trusted is the system of record for customer advocacy.

A single workspace that finds, recruits and manages advocates, matches them to buyers in active deals, and connects advocacy activity to revenue impact. Sales teams request references directly from Salesforce opportunities. AI-powered matching connects prospects with customers who've solved similar challenges. Advocacy teams approve every match, and Trusted coordinates the process from request to completed call. References stop being a bottleneck and start accelerating deals. Trusted manages the full advocacy lifecycle across ten request types including customer stories, reviews, advisory boards and events. Advocates control their profile and availability through a personal dashboard and can pause at any time, preventing fatigue. Through its Qualtrics integration, NPS and CSAT feedback automatically surfaces potential advocates for review. Reporting tracks growth, segment representation and activity, helping teams demonstrate impact. Built for the enterprise, Trusted supports SSO, MFA and role-based permissions. With the Trusted MCP, teams can discover advocates and book reference calls directly from Claude and other AI assistants.