United States · Marketing & advertising startup
United States · Trada
Trada, Inc. was an advertising technology company based in Boulder, Colorado, founded in 2008.
Funding reportedLast round: Undisclosed round
About Trada
Trada, Inc. was an advertising technology company based in Boulder, Colorado, founded in 2008.
It operated a crowdsourced paid search marketplace that managed pay-per-click (PPC) campaigns on platforms like Google and Yahoo/Bing. The company was known for its performance-based model, where a community of PPC experts, referred to as "Optimizers," competed to enhance advertisers' campaigns, aiming to improve return on investment. Trada specialized in PPC, Google AdWords, and search engine marketing, catering to both enterprise-level clients and small businesses. One of its notable offerings was PPCPath, a product designed to connect small business advertisers with the Optimizer community. The company raised over $20 million in funding, including investments from Google Ventures, but ceased operations on April 1, 2015.
What company datasets say Trada raised
Funding, as reported
Founders and team
From the SEC filings it signed: 1 on the team.
- Matthew HaradaExecutive Officer, Directori
On the board, as filediRichard MinerSeth Levine
The company, in detail
What they build
Known for
online advertisinggoogle adsconsumersmarketinginformation technology & servicesinformation technologygoogle search adssaasadvertisingservicesinternetppcpaid searchmarketing & advertisingpay per click campaignssearch engine marketing
Built with from their website
Amazon AWS
- Sector
- Marketing & advertising
- Industry code
- NAICS 541810, 519290, SIC 7311, 7375
- Region
- Colorado
- Revenue
- $16M a year, as listed
- Full record
- Every detail in the company directory
Marketing & advertising in United States
Startups like it
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