Thingtesting

Thingtesting is a brand discovery and product review platform founded in 2018 and based in New York, NY.

It helps modern consumers make informed shopping decisions by providing honest, user-generated reviews of emerging brands across various categories, including personal care, home decor, clothing, food, and tech. The platform attracts over 1 million monthly visitors who rely on it for authentic feedback and product research. In addition to consumer services, Thingtesting offers product testing tools for brands, allowing them to conduct campaigns and gather genuine feedback from users. This service helps brands enhance their market exposure and build trust with consumers. The company was acquired by ShopMy in February 2025, following a successful funding round that raised approximately $2.37 million from notable investors. Thingtesting's mission is to empower shoppers to make better choices by fostering transparency and authenticity in the online shopping experience.