The Story Mob

The Story Mob is an international communications consultancy that specializes in gaming culture, esports, and immersive entertainment.

Founded in February 2018 by industry veterans Anna Rozwandowicz, Kalie Moore, and Nicola Piggott, the company aims to connect brands with authentic gaming audiences. Headquartered in Santa Monica, California, with offices in London and Amsterdam, The Story Mob operates as a full-service consultancy staffed by gamers, ensuring a genuine team culture. The firm offers a range of services tailored to the esports ecosystem, including strategic communications planning, public relations, corporate communications, influencer relations, community engagement, and training. Notably, The Story Mob secured the lead agency role for the inaugural Esports World Cup in Riyadh, enhancing visibility across multiple countries and languages. The company serves a diverse clientele, including brands, teams, publishers, and event organizers, helping them navigate the esports landscape and engage effectively with fans.