The Right Fit

The Right Fit, also known as TheRight.Fit, is a digital talent marketplace and creator marketing platform based in Chippendale, New South Wales, Australia.

Founded in 2015 by Taryn Williams, a former model and agency founder, the company aims to streamline the collaboration process between brands and creators. It operates in the Media and Information Services (B2B) and Advertising Services sectors, employing approximately 38 to 46 people. The platform connects talent, including influencers, models, actors, and photographers, with brands seeking to enhance their marketing efforts. Key features include predictive matchmaking to align brands with suitable creators, a brief-based project workflow for job applications, and end-to-end management tools for campaigns and payments. The Right Fit emphasizes inclusive collaboration, allowing brands and creators to work together as equals, regardless of their following size or budget. The company has raised approximately $2.19 million in funding from investors such as QUT Creative Enterprise Australia and SoGal Ventures.