The Nudge

The Nudge is a San Francisco-based company that serves as an AI-powered digital lifestyle advisor and social network.

Founded by siblings John and Sarah Peterson, the company aims to enhance real-life experiences for Gen Z and Millennials by providing personalized recommendations and booking services through a text-based platform. The Nudge's core offering is a text-based planning service that sends users customized plans for local activities, such as brunches, hikes, and coffee spots, directly to their phones. This service not only helps users discover new experiences but also allows them to book these activities seamlessly. The platform fosters a vibrant social network where members can share stories and connect over their local adventures. With a mission to encourage people to engage more in real life, The Nudge has gained recognition, being named one of Fast Company's top 10 social networks in 2024.