The Loyalist

The Loyalist is a private brand platform and commerce operating partner based in New York, founded in 2015 by Adam Schwartz and Maxwell Ritz, who serves as CEO.

The company focuses on supporting emerging consumer brands by providing a unified operations platform that integrates essential business functions such as finance, logistics, inventory management, and growth strategies. The Loyalist offers a range of services, including product design and development, supply chain management, brand operations, and retention marketing. It aims to help brands streamline their operations and achieve sustainable profitability. The company also provides capital to assist founders in growing their businesses. With a team of approximately 41 employees, The Loyalist has raised $1 million in funding and has generated significant gross merchandise value through its partnerships with consumer brands.