Australia · Marketing & advertising startup

The Garden

The Garden, formerly known as Social Garden, is a full-service performance marketing and media agency based in Melbourne, Australia.

Funding reportedLast round: Seed

Marketing & advertisingCollingwood, Australia

About The Garden

The Garden, formerly known as Social Garden, is a full-service performance marketing and media agency based in Melbourne, Australia.

Established in 2013, the agency specializes in high-value lead generation and attributed sales for businesses with complex buying journeys. The Garden rebranded in 2024, expanding its mission to integrate data, creative, strategy, and technology into a comprehensive marketing operating system. The agency offers a range of services, including performance marketing across various platforms, high-value lead generation using AI-driven intelligence, marketing technology and automation, creative content strategy, and search engine marketing. The Garden primarily serves enterprise clients in sectors such as property, education, finance, aged care, automotive, and high-value direct-to-consumer brands. With a team of around 70-75 employees, the agency has achieved significant success, delivering over $2 billion in attributed sales and earning recognition as a Deloitte Tech Fast50 and AFR Fast100 company.

What company datasets say The Garden raised

Funding, as reported

Reported in all320kin the source's currency
Last roundSeed
Last round size320k
Last round dateSept 2022

Founders and team

From The Garden's own website: 24 on the team.

  • George GloverCEO
  • Jakob HarrisonGroup CFO
  • Rebecca TosCOO
  • Donna HardingHead of People & Culture
  • Sam GossageHead of Marketing Automation
  • Adam MatejkaIT Officer
  • Beth O'NeillSenior Media Manager
  • Catherine BakerClient Manager
  • Fran MorabitoClient Manager
  • Gabe MingoranceSolution Architect (AI Lead)
  • Gemma LawrenceDirector of CRO
  • Georgia EnrightDirector of Media
  • Jonathan TranSenior Integration Specialist
  • Ketan MahendraSenior Performance Manager
  • Liam JohnsonSenior Performance Manager
  • Madison StephensProduction Manager
  • Nik SproalExecutive Director of AI
  • Owen TaffinderSenior Marketing Automation Specialist

And 6 more on the team.

The company, in detail

What they build

Known for

google adsconsumersmarketingemail marketingconstruction & real estateenterprisessocial media marketingcustomer journey mappingeducationinformation technology & servicesfirst-party data harnessingcontent marketingfinancial servicesfinanceenterprise softwareretargeting

Built with from their website

Adobe Marketo EngageGoogle Tag ManagerSalesforce Service CloudWordPress.orgFont AwesomeYouTubeGoogle WorkspaceBing Webmaster ToolsCloudFlareViewport Meta

+8 more

Active CampaignWP EngineHubspotAIGoogle MeetCloudFlare CDNSalesforce Marketing Cloud IntelligenceOWL Carousel

Sector
Marketing & advertising
Industry code
NAICS 541810, SIC 7311
Region
Victoria
Revenue
4.7M a year, as listed
Full record
Every detail in the company directory

Marketing & advertising in Australia

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