United States · Marketing & advertising startup

Technorati

Technorati is a technology company based in San Francisco, California, founded in November 2002 by Dave Sifry.

Funding reportedLast round: Series D

Marketing & advertisingSan Francisco, United States

About Technorati

Technorati is a technology company based in San Francisco, California, founded in November 2002 by Dave Sifry.

Initially, it started as a blog search engine, indexing millions of posts and providing analytics for bloggers. Over the years, Technorati transitioned into an advertising technology platform, focusing on programmatic revenue solutions for publishers. The company developed several key products, including SmartWrapper, an agnostic header bidding management tool, and Contango, a platform for managing demand partnerships in real time. Technorati's offerings aimed to support publishers and content creators by enhancing their advertising capabilities and maximizing revenue. In 2016, Technorati was acquired by Synacor for $3 million, marking the end of its independent operations.

What company datasets say Technorati raised

Funding, as reported

Reported in all$32Min dollars
Rounds7
Last roundSeries D
Last round size$2.0M
Last round dateOct 2009
Investors listed6
SEC Form D$9.6M sold, 2 filings, last Dec 2009

Founders and team

From the SEC filings it signed: 2 on the team.

  • John L. WinkenbachExecutive Officeri
  • Richard JalichandraExecutive Officer, Directori

On the board, as filediAndreas B. StavropoulosDavid L. SifryJoi L. ItoRyan B. McIntyreSanford L. RobertsonSteven B. Katinsky

The company, in detail

What they build

Known for

consumersinformation technology & servicesinformation technologyadvertisingservicessearchinternetonline advertising programmatic buyingmarketing & advertisingconsumer internetb2badvertising services

Built with from their website

Google Tag ManagerClarity SDMGoogle WorkspaceTaboolaViewport MetaVarnishGoogle MeetTwilio SendGrid Email Marketing CampaignsMobile FriendlyOpen Graph

+8 more

TechnoratiMicrosoft ClaritySlackSendgridNginxTwilio SendGrid Email APIGoogle Search ConsoleGmail

Sector
Marketing & advertising
Industry code
NAICS 51621, 541810, SIC 7375, 7311
Region
California
Part of
Centre Lane Partners, LLC
Revenue
$5.6M a year, as listed
Full record
Every detail in the company directory

Marketing & advertising in United States

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