
United States · Marketing & advertising startup
Technorati is a technology company based in San Francisco, California, founded in November 2002 by Dave Sifry.
Funding reportedLast round: Series D
Technorati is a technology company based in San Francisco, California, founded in November 2002 by Dave Sifry.
Initially, it started as a blog search engine, indexing millions of posts and providing analytics for bloggers. Over the years, Technorati transitioned into an advertising technology platform, focusing on programmatic revenue solutions for publishers. The company developed several key products, including SmartWrapper, an agnostic header bidding management tool, and Contango, a platform for managing demand partnerships in real time. Technorati's offerings aimed to support publishers and content creators by enhancing their advertising capabilities and maximizing revenue. In 2016, Technorati was acquired by Synacor for $3 million, marking the end of its independent operations.
Funding, as reported
From the SEC filings it signed: 2 on the team.
On the board, as filediAndreas B. StavropoulosDavid L. SifryJoi L. ItoRyan B. McIntyreSanford L. RobertsonSteven B. Katinsky
What they build
Known for
consumersinformation technology & servicesinformation technologyadvertisingservicessearchinternetonline advertising programmatic buyingmarketing & advertisingconsumer internetb2badvertising services
Built with from their website
Google Tag ManagerClarity SDMGoogle WorkspaceTaboolaViewport MetaVarnishGoogle MeetTwilio SendGrid Email Marketing CampaignsMobile FriendlyOpen Graph
TechnoratiMicrosoft ClaritySlackSendgridNginxTwilio SendGrid Email APIGoogle Search ConsoleGmail
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