Swayable

Swayable is a leading causal AI platform based in New York, specializing in creative pre-testing services for campaigns.

Founded in 2017, the company operates as a public benefit corporation, focusing on effective truth-telling through the use of Randomized Controlled Trials (RCTs) and data science. Their primary offering is the Persuasion Intelligence platform, which conducts rapid, automated experiments to measure how media content influences public opinion. The platform allows marketers to test various creative assets, including videos, advertisements, and audio content, to identify the most effective messaging before launch. Swayable delivers insights quickly, providing data from thousands of participants in under 24 hours. Their services cater to major brands, agencies, foundations, and political campaigns, helping clients optimize their messaging for specific audience segments. Swayable's mission is to enhance social and economic progress by making scientific insights readily available to decision-makers in communications.