Surfside

Surfside is a technology company based in New York, founded in 2018.

It specializes in providing infrastructure, APIs, and software that enable businesses to create custom advertising platforms. The company focuses on personalized commerce, sponsored ads, and full-funnel media campaigns, aiming to empower retailers and brands to enhance customer experiences and reach high-intent consumers. Surfside offers a comprehensive marketing technology platform that includes data aggregation, customer insights, and a demand-side platform (DSP) for campaign activation. Its services are particularly beneficial for retailers, brands, and advertisers, with a notable emphasis on the cannabis industry. The company connects onsite and offsite media activation to verified sales outcomes, facilitating access to high-intent shoppers across various retail locations. With approximately 120–200 employees, Surfside continues to grow and innovate in the AdTech and retail media sectors.