Strap

Strap is a software and analytics company based in Cincinnati, Ohio, founded in 2014.

The company specializes in wearable technology and mobile health data, providing solutions that turn wearable-device data into clean, actionable insights. One of Strap's key offerings is StrapMetrics, a cross-platform analytics SDK designed for wearable applications. This tool runs on smart wearable devices and delivers insights into user and application performance. Strap focuses on wearable analytics, personalization, and digital health, catering to developers, enterprises, brands, marketers, and advertisers looking to enhance customer experiences through human-activity and wearable-data signals.