StalkBuyLove

StalkBuyLove was an Indian online fast-fashion e-commerce company based in New Delhi, founded in 2012.

The company specialized in trendy and affordable apparel and accessories for young women, operating as a digital private label retailer. StalkBuyLove was co-founded by Tushar Ahluwalia, Rashmi (Shikha) Ahluwalia, Aashna Chopra, and Nishrit Srivastva, and received backing from investors like Kalaari Capital and Rocket Internet. The company utilized a vertically integrated supply chain model, focusing on in-house designs and manufacturing products only after receiving customer orders. This approach allowed for rapid time-to-market, with new designs available within ten days. StalkBuyLove offered a curated selection of lifestyle products, including dresses, tops, and accessories, targeting young, fashion-forward Indian women. The brand aimed to provide high-street fashion at competitive prices, appealing to customers seeking the latest trends.