Square Roots

Square Roots is an urban indoor farming company founded in 2016 by Kimbal Musk and Tobias Peggs.

Based in Brooklyn, New York, the company focuses on providing fresh, sustainable, and pesticide-free produce to urban communities. Square Roots operates modular indoor farms that utilize hydroponic systems and advanced environmental control software to create optimal growing conditions year-round. The company offers a range of services, including modular indoor farming solutions, farm software for environmental control, and expert insights for food supply and research partners. Square Roots has also developed a "farming as a service" model, emphasizing the provision of farming expertise and infrastructure. A key aspect of their mission is the Next-Gen Farmer Training Program, which trains individuals in urban agriculture, preparing them to become future leaders in the industry. Square Roots is committed to addressing the inefficiencies of the traditional food system while ensuring that fresh, healthy food is accessible to urban communities worldwide.