Spruce Up, Inc.

Spruce Up, Inc. is a Seattle-based digital commerce platform that offers personalized home furnishing and décor solutions.

Founded by Mia Lewin and co-founded with Madrona Venture Labs, the company combines artificial intelligence with human expertise to create customized shopping experiences for its customers. The platform features an AI-powered curation system that tailors product recommendations based on individual preferences, lifestyle, and budget. Customers can access free consultations with professional stylists for personalized design guidance. Spruce Up provides a curated selection of luxury home décor items, ensuring direct delivery to customers and offering a price-matching guarantee. The company partners with numerous select brands to provide a diverse range of products, catering to busy design-lovers and homeowners looking for tailored home décor solutions.