SparkToro

SparkToro is a B2B SaaS audience intelligence platform founded in 2017 by Rand Fishkin and Casey Henry.

The company aims to make high-quality market and audience research accessible to all organizations, not just those with large budgets. SparkToro's mission is to help users quickly identify where their target audiences engage online, enhancing the effectiveness of marketing efforts. The primary product is an online market research tool that utilizes a dataset of over 70 million public web and social profiles. Users can conduct audience research to find specific demographics and gain insights into their behaviors, such as the podcasts they listen to and the websites they visit. SparkToro offers various pricing plans, including a free option and paid plans ranging from approximately $150 to $600 per month. The platform is designed for marketers, entrepreneurs, product teams, and agencies looking to optimize their outreach and product development strategies.