smol

smol is a UK-based sustainable household cleaning company founded in 2018 by former Unilever experts Paula Quazi and Nick Green.

The company focuses on providing eco-friendly homecare alternatives through a direct-to-consumer subscription model. smol manufactures concentrated cleaning products, including laundry capsules, dishwasher tablets, fabric conditioner, surface sprays, and hand sanitiser. These products are water-soluble, packaged in compact cardboard, and designed for letterbox delivery, which helps reduce plastic waste and carbon footprint. The mission of smol is to disrupt the cleaning industry by offering high-performance, sustainable products that are both affordable and effective. The company powers approximately 10 million washes per month across the UK, contributing to significant reductions in chemical, plastic, and animal fat usage. With around 120 employees, smol has raised substantial funding to support its growth and innovation in the household products market. The brand appeals to environmentally conscious households looking for convenient and effective cleaning solutions.