Smarking Inc.

Smarking Inc. is a technology startup based in San Francisco, founded in 2014.

The company specializes in business intelligence and yield management solutions for the global parking industry, which is valued at around $100 billion. Smarking's mission is to digitize the parking sector, enhancing urban mobility by transforming parking spaces into dynamic, data-driven assets. The team comprises MIT PhDs, data scientists, and software engineers who utilize predictive analytics and real-time data to optimize pricing and reduce operational costs for parking operators. Smarking operates as a Software-as-a-Service (SaaS) provider, offering solutions such as an Automated Yield Management system, business intelligence software, and a dynamic pricing engine. These tools help parking operators maximize revenue, track supply and demand, and make data-driven decisions. The company has successfully deployed its solutions across over 2,500 parking locations in North America, serving a diverse clientele that includes commercial real estate owners, municipalities, and sports venues. Following its acquisition by ParkHub in October 2022, Smarking continues to innovate in parking management and urban mobility.