Smarkets

Smarkets is a London-based sports betting and technology company founded in 2008.

It operates one of the largest regulated peer-to-peer betting exchanges and prediction market platforms in the world. The company processes billions of pounds in traded volume annually and is licensed by the UK Gambling Commission and the Malta Gaming Authority. Smarkets has expanded into the U.S. market, applying for licenses to enter American prediction markets. The company offers two main products: the Smarkets Exchange, a platform where users can set their own odds and bet against other traders, and SBK, a mobile-only sportsbook app that provides competitive odds drawn from the Smarkets exchange. Smarkets serves individual bettors and traders, primarily in the UK, and has over 1 million customers globally. The company is known for its focus on transparency, advanced technology, and partnerships with major brands in the sports sector.